High-Velocity Real-Time Bidding (RTB) Engine
Powering millisecond auctions across 1.2 Billion daily impressions. Compliant with OpenRTB 2.5 and 3.0 protocols, backed by global Anycast edge nodes and real-time machine learning fraud filters.
The Sub-20ms Auction Cycle
Ad Request Generated
A user navigates to a publisher site. Our asynchronous JavaScript tag gathers contextual, non-PII signals (Geo, Device, OS, Browser) and fires a secure lightweight request.
Bid Request Dispatched & Scored
Our edge routers evaluate traffic legitimacy against bot signatures. The impression request is broadcasted to eligible advertiser campaigns simultaneously via OpenRTB protocols.
Instant Algorithmic Auction
In less than 15 milliseconds, bids are ranked based on price, CTR prediction, and advertiser budget parameters. The highest-value compliant bid wins the auction.
Seamless Creative Delivery
The winning ad creative (Pop Under, Push Ads, Banner, Native) is rendered to the user smoothly. Telemetry data is recorded via S2S postbacks without slowing down the page.
Built for Enterprise Throughput
Distributed infrastructure designed to process hundreds of thousands of concurrent auction queries without lag or packet drops.
Global Anycast Edge Network
Datacenter clusters situated in Mumbai, Frankfurt, North Virginia, and Singapore ensure that bid requests terminate at the geographically closest POP within 5ms.
OpenRTB 2.5 & 3.0 Compatibility
Seamlessly integrate via standardized JSON OpenRTB payloads. Supports Prebid.js adapters, Header Bidding wrappers, and direct S2S bidder endpoints.
Dynamic Floor Price Optimization
Machine learning models continuously evaluate buyer bid densities per geo and hour, setting dynamic publisher floor prices to maximize fill rates and overall RPM.
Zero-Trust Anti-Fraud Filtering
Every impression is analyzed in real-time for automated scraper bots, headless browsers, data-center IP pools, and click farms prior to auction execution.
Sub-Minute Reporting Dashboards
No waiting for daily rollups. Both advertisers and publishers can inspect impressions, clicks, eCPMs, and conversion postbacks with under 60 seconds latency.
Privacy & GDPR by Design
We do not store or process personally identifiable information (PII). All audience matching is conducted via privacy-preserving contextual and device tokens.